Lucy advises you how to market your business more effectively
Photos copyright Lucy Mori
Growing a profitable business can be challenging :
She can provide additional research, content for websites and help you improve your presentation skills.
Lucy can work with you and your Senior Managers to develop a clear action plan for you and your team:
Format: Full Day ‘one-to-one’ half-day consultation in your office with Lucy Mori MBA MA dip Arch RIBA FRSA
Fee: From £1250 plus travel expenses.
Lucy's Approach to marketing for SMEs and professional services firms like architects
Promoting and selling a professional service requires the development of specific tools to communicate an appropriate and credible message. Architecture is a 'people business' whose success relies on the relationship between the architect and the client. Successful marketing will harness the culture and style of your practice and take advantage of the social networks in which you operate. Lucy will work alongside your team, coaching and supporting individuals to take responsibility for marketing and initiate actions.
See Case Study for an example of marketing for a small private practice.
See Lucy's Memos on the Principles of Marketing for Architects
Read Lucy's Blog on marketing www.marketing4architects.blogspot.com
PR for Architects
- How can you win more work?
- How will you bring in larger projects with higher fees?
- How do you change sectors?
- How do you find work abroad?
- How can you raise your profile effectively with your target audience?
She can provide additional research, content for websites and help you improve your presentation skills.
Lucy can work with you and your Senior Managers to develop a clear action plan for you and your team:
Format: Full Day ‘one-to-one’ half-day consultation in your office with Lucy Mori MBA MA dip Arch RIBA FRSA
Fee: From £1250 plus travel expenses.
Lucy's Approach to marketing for SMEs and professional services firms like architects
- definition of core competences
- identification and development of brand
- competitor analysis - benchmarking
- market / customer segmentation
- promotional material - brochures, websites, presentations
- developing the appropriate message - content, copy
- action plan, calendar and check-lists to monitor progress
- data base of existing and new contacts
- 'elevator pitch'
- PR
Promoting and selling a professional service requires the development of specific tools to communicate an appropriate and credible message. Architecture is a 'people business' whose success relies on the relationship between the architect and the client. Successful marketing will harness the culture and style of your practice and take advantage of the social networks in which you operate. Lucy will work alongside your team, coaching and supporting individuals to take responsibility for marketing and initiate actions.
See Case Study for an example of marketing for a small private practice.
See Lucy's Memos on the Principles of Marketing for Architects
Read Lucy's Blog on marketing www.marketing4architects.blogspot.com
PR for Architects
