Lucy advises you on developing a successful commercial strategy
Photos copyright Lucy Mori
Helping you answer the key questions about your business and agree a framework for future actions.
- where is our practice going?
- what are we good at?
- what or who makes us most money?
- what should we be doing next?
The commercial strategy sets out the business objectives for you and your senior managers. It should be reviewed continuously and shared with all key staff. A clear strategy facilitates decision-making and the allocation of budgets and staff.