Lucy can help you develop and grow your business
Photos copyright Lucy Mori
How do you find new business opportunities in a changing market?
- find new customers
- work in different sectors or geographical locations
- expand the scope of work
- optimize the organisational structure
- be more profitable
A Business Development Plan determines where to focus your attention and where you should invest resources such as budgets and staff. Lucy can audit your practice or facilitate work-shops with the senior managers to identify new directions for the business. A rigourous analysis of past projects will reveal the causes of previous successes and can facilitate decison-making for the future. A structured action plan will start with industry research and a long list of potential targets; filtering the liast will produce a short-list to target with adapted marketing material. This focused approach is proven and effective.
Business development is part of a business plan: Lucy has developed a simple structured process for SMEs, entrepreneurs and business owners, including architects, to write a business plan.
Format: One 'full day' workshop in your office with Lucy Mori MBA MA Dip Arch RIBA FRSA
Fee: From £1250 plus travel expenses
All enquiries are treated in confidence; all business information will be kept private.
Typical content and structure
Review of existing business including detailed analysis of past 3 years projects
- Review of past marketing activities i
- Development of new commercial strategy
- Marketing plan
- Brand and Image
- 12 month tactical marketing plan
- Written reports including recommendations
- Access to business analysis templates
See Case Study for an example of business development for a large commercial practice.